MOJO Ad:
In my last semester of undergrad as a University of Missouri Strategic Communications student, I had the amazing opportunity to be a part of a team of eleven very talented individuals creating a fully integrated advertising campaign for MOJO Ad. MOJO Ad is one of the premier student-staffed professional-services advertising agencies in the country, specializing in all things youth and young adult related.
Our client for the semester was the Association of Fish and Wildlife Agencies (AFWA), where MOJO specifically worked closely with the Missouri Department of Conservation (MDC) and Nevada Department of Wildlife (NDOW).
As the Video Producer for my team, Venex, I was tasked with envisioning, developing, and producing all video elements, like motion graphics, and animations for our campaign. Due to the escalating situation of Covid-19, I had to be flexible and adapt some of my ideas.
Our final presentation which includes all of our work as well and my individual video elements can be found down below.
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Update: MDC used our campaign concept in April of 2021!